Describe Books Conducive To Why We Buy: The Science of Shopping
| Original Title: | Why We Buy: The Science of Shopping |
| ISBN: | 0684849143 (ISBN13: 9780684849140) |
| Edition Language: | English |
Paco Underhill
Paperback | Pages: 256 pages Rating: 3.9 | 11811 Users | 493 Reviews
Be Specific About Based On Books Why We Buy: The Science of Shopping
| Title | : | Why We Buy: The Science of Shopping |
| Author | : | Paco Underhill |
| Book Format | : | Paperback |
| Book Edition | : | Special Edition |
| Pages | : | Pages: 256 pages |
| Published | : | June 2nd 2000 by Simon & Schuster (first published May 13th 1999) |
| Categories | : | Business. Nonfiction. Psychology. Economics. Science. Sociology |
Description Toward Books Why We Buy: The Science of Shopping
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.Rating Based On Books Why We Buy: The Science of Shopping
Ratings: 3.9 From 11811 Users | 493 ReviewsEvaluate Based On Books Why We Buy: The Science of Shopping
The author's tone was a major turn-off. The main focus of the book was self promotion. A whole chapter patting himself on the back for hiring women branch heads? Seriously? Plus, even the revised edition is outdated. Trumpeting the success of Radio Shack and Blackberry rings holllow in 2016. I was hoping for some solid information on consumer psychology. I didn't find it in this book.There are a few great points and ideas in this book, and if you are 100% new to merchandising it's eye opening. Though, as others have mentioned it does read a bit like a sales pitch.On the other hand, if, like me, you have a basic familiarity with the concepts then this book will be a little too basic. I was really hoping for something more in-depth.
A friend listened to the audio version and thought of me, so he bought me the book. (Hmmm... me and shopping? I don't see the connection.) I loved it! The author has a subtle sense of humor (doesn't try too hard) and the otherwise dull material was really quite interesting. I'll read it again sometime. Very interesting!
The good: the book offers some insights into shopping behaviour and even more into the mistakes many retailers make by not treating human beings as people and rather as consumers. It's generally an easy read if you can get past the ongoing advert for his own consulting company.The bad: for an author to spend so much time in telling us all the things people do wrong in trying to sell stuff, you might expect him not to completely miss-sell his own book. This explains how people buy, where and
I will never be able to go into a business, especially a retail store, without an eye on traffic flow, product placement, the employee and purchaser environmental factors, along with signage, without thinking what I learned about the aforementioned topics. An enlightening read on "why we buy", and also an aid on possibly controlling why we buy. Great book.
I guess his point is good, that we miss the obvious...but repeatedly stated in such a 'tada!' manner that makes you want to dislike him very much.
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